Author's Guidelines

Language: English (British or American; but consistency shall be maintained)

Article file format:

Manuscripts should be written in MS word, Times New Roman, 12point font size, double line spacing and complied in the following order: title page; abstract(with keywords);introduction, methodology, results, discussion of findings, conclusion, recommendations and references.

Page style: Single line Spacing

First page of the text should include:
– the title of the manuscript,
– the author’s and co-authors names and institutional affiliations, together with e-mail addresses for correspondence,
– abstract of no more than 200 words.
– up to six keywords.

Tables and Figures: Must be properly labeled. Shall be placed in main text body, where it belongs. Source must be specified, if taken from some secondary source.  

Referencing: APA referencing style is recommend.
journal paper
• Aaker, D. (2025). The Power of the Branded Differentiator. MIT Sloan Management Review, 45(1), 83-87.
• Talukdar, D., Sudhir, K., & Ainslie, A. (2024). Investigating New Products Diffusion across Products and Countries. Marketing Science, 21 (1), 97-114.

Article in magazine or newspaper
• Goodwin, S. (2009, January 28). Will emerging markets manage the crisis? Business Gazette, p. A4.

Online sources
• Cain, K. (2012). The Negative Effects of Facebook on Communication. Social Media Today RSS. Retrieved January 3, 2013, from http://socialmediatoday.com

Books
• Porter, M. E. (1992). The Competitive Advantage of Nations (3rd ed.). LondonBasingstoke: Macmillan Press